Brazil is one of the countries where the lucrative nature of app development can be well appreciated. The country is the fifth most populous in the world, and according to statistics; they tend to be more glued to their smartphones than the other top countries around the globe. This is because of the increasing number of app ideas that come into the app market daily.  


Brazil is home to over 8,000 app publishers in the Google Play store alone; publishers who have been able to develop over 44,000 apps and games in total. This statistic is only taking into account Google Play store. But there is also the option of independent app distribution markets. These individuals or companies rely less on the two more mainstream app distribution platforms and focus on their own. An example of such is the popular Multilaser

Caixa Economica federalstudio solKolb app and OLX Brasil, and a couple of other app-developing countries, are some of the most important and popular in the Brazilian market. Why? Read on. 


There are countless popular games in the Brazilian app market. However, the percentage of apps to games is still higher on a broader scale. According to a recent statistics result, about 89% of the apps for Android are apps serving other purposes apart from games. Most of these apps, which are produced by the biggest developers, are music apps. This implies that Brazilians are music lovers; and a good innovative ground for intending mobile app indie developers. If an intending developer puts their attention in the music market of apps, they might make it big in this market.  

There are some popular games in the app distribution market though, including: Tappgames, Bike games, Pink Pointer, Thetis games, among others. 


There are reportedly three main ways to monetize apps in the Brazilian market, according to what has been studied. The first is making users pay for the app, though not a lot of developers explore this option. This is probably because most of the users who download apps will rather prefer a free or freemium option.

The other method of app monetization is the use of ads; which many developers opt for. This is because most of the individuals do not have a choice after they have downloaded the app, and they have to watch the ads to carry on using the app.  

Another option of app monetization –that makes for 3% of app developers in the Google Play store– is to make use of the in-app purchase option. This means that individuals can continue to enjoy the app and buy their favorite gaming items at once, making the developer a profit in the process. The problem for in-app purchases in third-party app stores is that each billing method will need a separate integration. This is solved when distributing with Catappult with one single integration (automatically) for all independent app stores.


Some top independent app stores are also making wave in Brazil. The most popular of them being Multilaser, which was mentioned earlier. 

Multilaser is an electronic company that deals with the sales of several products. Some of the most popular ones include phones and accessories. They also have an independent app store, which is dedicated to app developers not only in Brazil but also in other parts of the world. This app store is on phones and other Android devices and as such, Brazilians are more inclined to make use of it instead of the other platforms. 


The app distribution market in Brazil is a fertile ground from which developers can make a profitable gain. This is dependent on looking in the right direction, as well as making the right moves. Understanding what works in the market is vital, which are the points that have been made in this article. 

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