You have probably heard about or come across Huawei products, though you may not have owned one yourself. Products such as smartphones and telecommunications appliances are manufactured by Huawei Technologies Company Limited, headquartered in Shenzhen, Guangdong, China.
Users of Huawei devices, utilizing mobile applications, can download apps tailored to their device requirements from the Huawei-owned online apps store (AppGallery). Huawei, on previous occasions, had relied on Google Mobile Services. However, that was until they had an altercation with the United States government, which resulted in an outright ban on collaboration with United States-based companies.
AppGallery is an authorized app store, where users of Huawei products can search, download, and share apps. It’s a brainchild of Huawei Mobile Service, one of the seven core services it supports. Huawei was the only smartphone company to move in behind Samsung, with volume growth in the first quarter of 2019. It had year-over-year growth of 50.3% in the first quarter with volumes of 59.1 million units and a 19.0% market share. These successes were more pronounced in Asia, especially in China where Huawei thrives. They recorded considerable success by amassing about 700 million customers. The AppGallery alone boasts 420 million users already, which is a noteworthy success as some major companies have been unable to succeed in creating their very own app store. It’s also open to users in about 170 countries, and available to customers across 78 languages.
In order to host more popular apps, Huawei is making an effort to partner with other major app companies. ThoughThey already have access to apps such as Telegram, Snapchat, TikTok, Deezer, and Tidal— and more than 45,000 others. For apps that are unavailable on the platform, AppGallery provides a “Get” button to automatically connect with official websites, so that users can download the Android Package Kit and install it. They also employ four different phases in order to properly ensure that these apps are safe to download and use. However, the ranking of apps in the store is not based on any system (ie user reviews, ratings, or downloads). New users have to sift through the titles for the best apps through trial and error.
The Huawei Mobile Services core focuses on development, growth, and monetizing. Based on their history, Huawei seems bent on being equal to or better than the more recognized brands out there. To achieve this, Huawei needs more users outside of Asia. Although the P and Mate series is acknowledged to stand shoulder-to-shoulder with other major smartphones, in Europe, the AppGallery must also morph into something more enticing and user-friendly.
- In 2019, 450,000 registered app developers grew to 910,000 and Core app integration doubled in the same timeframe.
- Huawei Mobile Services Core 4.0 was initiated earlier this year, and it includes more services to entice developers to create more content on the AppGallery.
- Huawei Mobile Services Core 5.0 was released in May 2020, and it introduced enhanced graphics, audio, and support for augmented reality.
More Developers for AppGallery
Huawei Mobile Service Core is in a position of efficiency. They have the availability of over twenty kits to support open development, and a platform willing to handsomely reward excellent work.
There are already over 1.3 million registered motivated developers, and more are willing to join. Huawei AppGallery will soon be a force to be reckoned with.
The major issue that Huawei has faced, the ban by the United States government, would have crippled any company. But Huawei went back to the drawing board to reinvent their products and do the impossible. However, they still need to break into the European market and gain acceptance from the rest of the world. Revisiting their history, it is obvious that it would not be difficult for them to do.