In the mobile gaming industry, as in most industries, every customer – every user – you manage to keep is valuable. Retention in Mobile Games is key. The retention rate, which is the opposite of the churn rate, is the percentage of users that come back to play after the first time they launched your […]
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If you’re wondering how to make a mobile game succeed, you’re exactly where you should be. Find why. In life, you are very much the quality of your relationships. If you want to do great things, you cannot do them alone. You cannot whistle a symphony – you need an orchestra. Sometimes you need an […]
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When talking about app stores, we immediately tend to think about Google Play and Apple App Store. These major distribution channels provide a big audience potential on a global scale. However, the competition in both platforms creates big challenges to get visibility for apps and developers. Nevertheless, there are a lot of options in the […]
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In today’s blog post we are going to be interviewing Maciej Burno, VP of Business Development at Aptoide and Catappult. We want to understand from his perspective what it takes to Succeed in Alternative App Stores and hear some tips and tricks to success. Let’s head into the Q&A. Q. Tell us a little bit […]
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Another big tech battle exploded. A big one—Epic Games vs Apple and Google. But how will this reshape the future of app distribution? Let’s find that out. The Epic Case has been making headlines for more than a year now. At the heart of the legal battle is the power Apple and Google wield over […]
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Well, it seems Google has caved… After a long, drawn-out battle between developers and Google, they have promised to make it easier to install new software through third-party apps. The difficulties surrounding using alternative app stores came to the limelight with Epic, the company behind Fortnite, when they chose to remove the popular game from […]
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There’s been a lot happening between Fortnite, one of the most popular games created by Epic Games, and these two technological giants: Google and Apple. The topic is something that concerns us all: app distribution and, specifically, the unfair conditions that a semi-monopolistic economy creates for app creators. Although we’ve already spoken about what’s happening […]
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A Catappult Case Study on how the platform helped Lords Mobile increase their revenue and user base IGG’s real-time strategy multiplayer game, Lords Mobile, boasts of more than 270 million gamers worldwide. It even won Google Play’s “Most Competitive Games” and “Android Excellence Game” awards! The big question was then, “how can Catappult further augment […]
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In recent times and for a while, Google Play Store has been the most used app store by most app developers. This is based on the fact that over 3.5 billion smartphone users in the world, Android has over 74% of the operating system (OS) in the world, according to Statista. Recently, Google Play Store […]
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The online gaming community is increasingly gathering figures in terms of users and revenue. According to Statista, there are over 2.6 billion gamers in the world as of 2020, which implies that one out of three people is a gamer. In a new report released by NewZoo, a total number of 2.7 billion gamers will […]
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