During the various Covid-19 lockdowns around the globe the app economy skyrocketed, with an increase in time (and money) spent on apps. According to Forbes, games are the industry’s leading category, with a growth of nearly 3 billion downloads and almost $7 billion in spending since the end of 2019. However the pandemic didn’t necessarily change how consumers use apps, but rather accelerated mobile adoption.
App Annie showed that in China, the first country to deal with the impact of COVID-19, daily time spent on apps grew 30% (to 5 hours per day) on average from 2019. With an increase of 11%, Italy was the next most-affected market. This is not to mention that the average weekly time spent in applications and games on Android phones increases by 20% year-over-year around the world.
Statista reports that by 2022, the transaction value of mobile payment apps will reach nearly $14 trillion, a fast-paced industry with huge potential. So apps need to keep innovating and updating their features to be relevant in today’s reality. When referring to in-app payments, there’s a whole world of possibilities, however some stick out from the crowd.
What does Catappult give you that other payment processors don’t?
At Catappult we want to give control back to the developer, so we think you should have options when it comes to your in-app payments and distribution.
We have two different app distribution models, both with your in-app payments completely covered. In the first model, we give you 85% of the earnings you are doing your own distribution. In the second model, you get 75% of all earnings, and we distribute your app in more than 20 alternative app stores around the world currently connected with Catappult.
In both models, you get the revenue immediately transferred to your account balance. Thanks to the AppCoins cryptocurrency and protocol, all in-app transactions are registered in the blockchain, reducing the risk of fraud. No more waiting for 30 or more days, but get your funds instantly after each user purchase. We want developers and users to have all the benefits.
The advantages of in-app payments with Catappult
1. Quick and simple switch
Catappult makes it hassle-free for users to switch to our billing system. All they need to do is download the AppCoins Wallet and the integrated game, and it will automatically link the two. This makes for a seamless all-in-one process, where users can start using the new in-app payment method right away!
2. Multiple payment methods
Not only is offering safe payment methods a must, you must have multiple options. By adapting the in-app payments to each market and user preference, we increase user retention, access, and revenue. We offer both PayPal and credit card, as well as local payment options, such as PayTM in India or Boleto in Brazil. A simpler shopping process, plus fewer barriers, results in more sales.
3. Customer support
The system itself is not the only thing you need to worry about when it comes to installing in-app payment methods. You also need to maintain it, which means both customer support as well as fraud protection. This requires both time and manpower, not something that everyone has on hand. Luckily, Catappult offers both. This means users are supported whenever necessary and your business can focus on other important tasks. We’ve got you covered!
Our proposition
Catappult’s value proposition is very simple, yet quite powerful: we are a one-stop-shop for distributing and monetizing your Android games, expanding your reach by more than 430M users across the globe. In an ever-changing industry to distribute is to survive. Check out one of our case studies to see it all in practice.
Are you ready for a fast-changing app world? To learn more about Catappult, check out our website.
*Updated on December 29th, 2022.
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